The Design India Exhibition 2014 saw a number of furnishing and lifestyle stores from across the country. I am not a big fan of exhibitions like this if they have nothing extraordinary. Even if there is something out-of-the-box, getting easily carried away or rather convinced is a far-fetched thing for me, unless it preoccupies my mind fully. But here, I was rather amazed by what I saw!
Their words were true. I could actually feel resemblance between what I heard and what I saw. I caught a glimpse of home decor products which stand out among the crowd of others of their kind.
Now let me take you to the stalls one by one. The first one was SERENO- first stall in the third hall- that's where I started. I was thrilled by flickering lights apparent from the doorway, that had kept the space alive all that while.
Illuminated Planters-Sereno |
And there was the guy- Yuvraj Singh Ahuja, the enthusiastic director of the company! His brand SERENO has a proportionally good USP in India. Illuminated Planters and Seatings are not very common here.Made up of high grade polymer, the quality is unquestionable. Yuvraj was always keen on designing home decor products that is close to the environment and appealing to one's eye and hence was born SERENO.READ THE FULL INTERVIEW HERE.
Then there was Geetanjali Kasliwal's Anantaya- full of timeless decor pieces that promise to fit every setting- be it a traditional, vintage, contemporary or modern. When it comes to the USP , the lady entrepreneur mentioned artisans- who are working behind the scenes day and night to shape up products this extraordinary. Looking at the paper lamps, I could tell that their craftsmanship is incomparable. Also, Geetanjali was glad that her dream of employing Indian artisans has come true. READ THE FULL INTERVIEW HERE
On the third stall, we were greeted by Aarti Agarwal and her team who were glad enough to put up the best show that day. The theme was Mardi Grass Dining Concept which was based on the Spring Dining Festival Mardi Grass when they dine sumptuously on the FAT TUESDAY. Her furniture pieces were not only beautiful but also versatile. The new dining concept is of course new to India and with such a multipurpose dining cabinet and exotic pendant lights that accentuated the dining table, who would resist this Dining Table? READ THE FULL INTERVIEW HERE
The Dining Cabinet- House of Design |
The last one was the Address Home. The stall was right in front of the food stalls, situated in one of the corners of the first hall. Rajat Singhi leads the chain store that have 16 outlets in India till date. His products comprised luxury home/lifestyle accessories. What I loved about them was that they offered a mixed bag- a complete package of home accessories and furnishings! Moreover, every piece can be customized as per customer's requirements. READ THE FULL INTERVIEW HERE
Rajat Singhi's complete home package- Address Home |
With stores like these, Indian customers need not rely on foreign products anymore. Innovation has hit India and it is conspicuous in every other industry. Under these circumstances, Architecture, Interior Design and Home Decor could not afford taking the backseat!
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